There is much talk about “industry 4.0″. But few of us really know what this milestone in human innovation means, and how many other revolutions – many of them the result of Italian genius – preceded it. With the Renaissance and the discovery of America, western man set out to discover an unknown world waiting to be explored with a new thirst for knowledge: it was a Cultural Revolution which, a century later, would lead to the Scientific Revolution, which would signal a departure from the previous world order and lay the groundwork for the subsequent industrial revolutions. Revolution 1.0 transformed the thermal energy of steam into mechanical movement. Revolution 2.0 saw the development of electro-chemical energy and mass production. Revolution 3.0 brought information technology and automation to manufacturing processes.

Now, in the dawn of the third millennium, the next stage is Digital industrial revolution 4.0, which is based on four fundamental principles:

  1. remote access and sharing (cloud), via the Internet, of huge amounts of data (big data), in many cases available to all (open data);
  2. the calculating capacity of machines capable of analysing data (analytics), to learn from data and modify processes autonomously (machine learning);
  3. interaction between man and machine with “touch” interfaces and augmented reality;
  4. new methods of interactive and interconnected production of goods and services (Internet of things), with additive manufacturing (3D printing), collaborative robots fitted with sensors and visual systems, machine-to-machine processes.

Nothing will be the same, which is why we must necessarily prepare for the coming changes.



“We should all be concerned about the future, because we will have to spend the rest of our lives there.”

The words of American inventor and entrepreneur Charles F. Kettering ring true to this day, as we stand at the digital crossroads which is Industry 4.0. Apart from the philosophical, ethical and social implications inevitably posed by major scientific and technological revolutions, it is vital that we face the challenge of a world in transformation which will leave those who are unprepared standing on the sidelines.

How is Brovedani responding to the changes imposed by Industry 4.0? By introducing numerous innovations to the processes, to its organizational structure and to its very approach to the job, at all levels and as part of its complex international dynamics.

Our 2018 Calendar is intended to highlight the main new features of BROVEDANI 4.0 as it evolves, but with the awareness of two factors: the difficulties in harnessing a fluid material which is transformed each and every day, and at the same time the need to be part of this future. The history of BROVEDANI teaches us that only those who are connected with the future can survive and flourish in the present.





Every year for more than a decade, Brovedani has been keeping a classic appointment with the “culture of technology” by devoting its calendar to a major figure in science and technology in Italy, and in other areas as well. Significant forays are made into the fields of exploration and art, from Archimedes to the Boys from the Via Panisperma, from Girolamo Cardano to Guglielmo Marconi, from Luigi Galvani to Leonardo da Vinci – just to name a few of the names that have been featured. The spirit of these monographs is to shed light on an unfamiliar aspect of what Italy has brought to the world, in order to show that we contribute more than just our artistic creativity. In a literary presentation that parallels the Brovedani experience, the calendar presents the most significant moments in the life and work of great personalities. - Adobe Reader FROM THE PC TO THE WEB: BYTES OF ITALIAN GENIUS

BROVEDANI: bytes that changed the world of mechanical engineering
The survival and the future growth of an industrial company depend not only on its level of specialization, but also on the ability to adapt its manufacturing approach to sideways shifts and more general changes in the scenario, by introducing new disciplines and new organizational structures and adapting readily to changes in the dynamics of the market. This approach has enabled BROVEDANI to grow and to overcome periods of difficulty by thinking beyond pure mechanics. In a continuing process of renewal that began back in the 1980s, data processing and digital technologies have contributed to far–reaching changes in the approach adopted by companies in responding to the challenges posed by industrialization, control systems, quality engineering, process–based organization and the creation of an international network of corporations which share information in real time.

ITALIANS: pioneers of the digital information era
While information technology was rapidly reaching every level of society and during the exponential growth of the Internet, Italy –with the exception of a few brief exploits – remained largely on the sidelines, dwarfed by the sheer weight of giants such as the United States, Japan and China. But many of the revolutionary ideas which ushered in the Digital Era were in fact born in Italy: it was in Italy that the world’s very first Personal Computer was created – Olivetti’s P101, which was presented in prototype form at the 1965 New York World’s Fair, anticipating the success of global players such as IBM, HP, Apple and Microsoft.
This momentous event, which had its roots in historically creative Pisa, gave renewed vigour to Italy’s researchers and entrepreneurs, who became an integral part of the global process of digitalization with their ideas and inventions, from the first commercial microchip
designed by Vicenza–born Federico Faggin, to the MP3 developed by Leonardo Chiariglione of Turin, the Hyper Search created in Padua by Massimo Marchiori and the Arduino platform for ‘makers’, which was the brainchild of Massimo Branzi from Monza. It is to these pioneers of innovation, who remain largely unsung but whose creative ideas have become an integral part of our daily lives, that BROVEDANI dedicates its 2017 Calendar, placing the fruits of their ingenuity against a backdrop of the cultural and artistic heritage of their Italy: it is a tangible sign that Italian genius is not simply a relic of the past, but a seed that lives on, and which can bear fruit if we realize its immense value and are willing to nurture it as a part of the vast cultural wealth of our country.